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Tuesday 7 July 2015

“MTV WORLD STAGE MALAYSIA 2015” Turns The Lens On Fans As It Returns On 12 September



KUALA LUMPUR, 7 JULY 2015 – Get ready, Kuala Lumpur! MTV World Stage Malaysia is back – bigger than ever as MTV turns the lens on its fans with unprecedented fan offerings! MTV, a unit of Viacom Inc. (NASDAQ: VIAB, VIA), has officially announced MTV World Stage Malaysia is back for the seventh-year running. Recorded live for global telecast, the highly-anticipated outdoor event is set to take place once again at Surf Beach, Sunway Lagoon on Saturday, 12 September 2015. The event will feature a line-up with five acts to be announced in the coming weeks including two international acts, two regional acts and one #MostWantedMalaysia act who will all join the MTV stage. MTV VJs Alan and Hanli will reprise their roles as the event’s hosts.
Additionally, MTV announced it will launch a new Asia multi-platform campaign MTV Breaks ignited by Xpax, which gives talented millennials across Asia* the chance to kick-start a career in the creative industries by offering life-changing opportunities through a mentorship stint** on MTV World Stage Malaysia 2015. Launched globally at last year’s MTV EMA, it is the first time this highly successful property aimed at creating economic opportunity for talented millennials, is being launched with an Asia version in the region.

MTV Breaks by Xpax is offering big ‘breaks’ to three talented, young creatives who will get the opportunity for a stint as a photographer, multimedia content creator or motion graphics designer at this year’s event. The selected candidates will be mentored by experts within the industry and the MTV team. Selected candidates will have their work featured on various MTV platforms.

For more information on how to apply, visit worldstage.mtvasia.com from 16 July. The deadline for entries is 13 August.

Malaysia’s #MostWanted Act for MTV World Stage Malaysia 2015

In another offering to turn the spotlight on fans, MTV is presenting an opportunity for up and coming Malaysian acts to showcase their talents as Malaysia’s #MostWanted Act at MTV World Stage Malaysia. Local artists or bands keen to participate can submit their interest via worldstage.mtvasia.com from 13 – 26 July. From 30 July – 14 August, fans can show their support by hashtagging their preferred local band or artist they want to see perform at MTV World Stage Malaysia 2015. Based on fans’ votes and other performance criteria, Malaysia’s #MostWanted Act will perform as the opening act at the show.

“Each year, the MTV World Stage Malaysia is a spectacular, multi-platform music experience for our audiences in Malaysia and around Asia. Our focus this year is to build upon fan engagement, local talent support through new initiatives and to bring the most unique spectacle with a line-up of international, regional and local acts – presented through a powerful, talent-driven production only MTV can deliver,” said Paras Sharma, Vice President of MTV & Digital Media, Viacom International Media Networks Asia. “We’re thrilled the eyes of the entertainment world will be on Kuala Lumpur, with Sunway Lagoon as the perfect backdrop for the MTV World Stage Malaysia in its seventh year. Get ready Kuala Lumpur, for a bigger experience this year.”

MTV World Stage Malaysia 2015 is presented by Sunway and supported by Tourism Malaysia. In Malaysia, it is ignited by Xpax, brought to you by Brickfields Asia College, Watsons and supported by local broadcast partner, Astro.

The free-entry*** show is recorded live for global telecast under the MTV World Stage global series, which bring multi-genre talents with global relevance, to an international audience of more than three-quarters of a billion households in over 160 countries. The global series showcases the most exclusive gigs, world renowned music festivals and unique concert locations from around the world, providing music lovers the ‘front row seat’ to experience the biggest artists on the globe without leaving the comfort of their sofas. The Malaysia show is MTV’s first originally-produced MTV World Stage event globally, which started in 2009.

Over the last six years, MTV World Stage Malaysia has welcomed international award-winning international artists onto its stage including Katy Perry, Justin Bieber, Thirty Seconds to Mars, Robin Thicke, Far East Movement, B.o.B., Tokio Hotel, Kasabian, The All-American Rejects and Pixie Lott. The show has also featured popular K-pop acts such as EXO, Boys Republic, Jay Park, Beast, Wonder Girls, while showcasing local Malaysia acts like Yuna, Joe Flizzow, Mizz Nina, Pop Shuvit and Estranged.

WIN MTV WORLD STAGE CONCERT PASSES

MTV World Stage passes are not for sale and may be won by fans through game contests that will open on 28 July. Details will be announced in the coming weeks.

Footnotes:

*MTV Breaks ignited by Xpax mentorship stint is open to applicants from Hong Kong, Japan, Macau, Mongolia, Southeast Asia (Brunei, Cambodia, Indonesia, Malaysia, Myanmar, Philippines, Singapore, Thailand, Vietnam) and Taiwan.

**Travel and Expenses for selected candidates will be covered by MTV Asia.

***Free entry are for all who have won passes either through MTV’s game contests, or through sponsors’ marketing activities around MTV World Stage Malaysia 2015.


Source : MTV Asia
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