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Tuesday 6 June 2017

Brand Ambassador for SKECHERS D'lites 2 Sweet Monster, EXO, to Grace SKECHERS First-Ever K-POP Dance Competition Finals in Singapore

Singapore, 6 June 2017 – American lifestyle footwear and apparel brand, Skechers, introduces their latest range of footwear -D'Lites 2 Sweet Monster Collection, and with it, appointment of top South Korean K-Pop boy band EXO as the Brand Ambassador. The highly-popular Korean boy group, known for their superior dance abilities, comprises nine members. Amongst them, EXO's leader, Suho, and popular members, Chanyeol and Sehun, will be making an appearance at the finals of Skechers first-ever Sweet Monster K-Pop Dance Competition to be held on Saturday, 10 June 2017, at Causeway Point.

First Regional Skechers K-Pop Dance Competition The Skechers Sweet Monster K-Pop Dance Competition is a regional dance competition to promote the new D’Lites 2 Sweet Monster Collection, and to discover new dance talents among the youths.

Two teams each from Singapore, Malaysia and Thailand have been picked to represent their country and they will perform their dance routine “live” on stage to vie for the coveted champion's trophy as well as USD $3,000 in cash prize.
All finalist teams will don a pair of Skechers D'Lites 2 Sweet Monster to perform as a testament to the footwear's cool look that suits the trendy dance scene, as well as its inherent comfort and quality to not only endure rigorous dance moves but still deliver support to its wearer. This is thanks to Skechers D'Lites 2 Sweet Monster's Air-Cooled Memory Foam cushioned insole that provides ultimate comfort with every step. The lightweight shock absorbing midsole also offers crucial support for the feet, while the 1¼-inch built-in heel gives the wearer added confidence with the extra height.

The Skechers D’Lites 2 Sweet Monster footwear is unisex, making it the perfect couple shoe and even for besties. Available in black, grey, pink and blue colours, Skechers D'Lites 2 Sweet Monster also features woven details, wavy lines on the sides and retro-reflective effect on the heel for the ultimate trendsetting look.

Priced at $129.00 a pair, Skechers D'Lites 2 Sweet Monster is now retailing at Skechers stores at the following locations: Tampines 1, Jurong Point, Nex, Parkway Parade, Causeway Point, Vivo City, JEM, Bugis Junction, Ngee Ann City, ION Orchard, Junction 8, Compass One.

Win Yourself a Chance to Meet EXO in person From now to 7 June 2017, purchase any Skechers shoes and you can stand a chance to win VIP fan zone passes at Skechers K-pop Dance Competition Finals, where the three members of EXO will be making an appearance. A total of 50 VIP fan zone passes are to be won.

If you did not win, fret not. Skechers will also be giving out limited quantities of VIP fan zone passes to those who queue at Skechers Causeway Point store on 10 June, wearing Skechers shoes!

Still can’t get enough of Sehun, Suho & Chanyeol? In conjunction with Skechers' partnership with EXO, from 10 to 30 June, receive an EXO collectible poster with any D’Lites footwear purchase at Skechers Store! One poster per purchase per customer, with a total of 3 posters to collect; while stocks last.

EXO was appointed as the group fully embodies the qualities of a Skechers’ Brand Ambassador – fashionable, stylish and well-known for their outstanding dance skills, to reflect the brand's D'Lites 2 Sweet Monster Collection; and bolstered by EXO's phenomenal international influence with millions of fans.


SKECHERS USA, Inc., based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States and over 160 countries and territories worldwide via department and specialty stores, more than 1,710 SKECHERS Company-owned and third-party retail stores, and the Company’s e-commerce websites. The Company manages its international business through a network of global distributors, joint venture partners in Asia and the Middle East, and wholly-owned subsidiaries in Canada, Japan, throughout Europe and Latin America. For more information, please visit and follow us on Facebook ( and Twitter (

SKECHERS Singapore Pte Ltd is a joint venture with SKECHERS USA, INC since 2009. The company markets a diverse range of footwear for men, women and children under the SKECHERS name. SKECHERS is available in 15 concept stores, 2 outlet stores and 2 shop-in-shops within the departmental stores in Singapore. For more information, please visit and follow us on Facebook ( and Instagram (@SKECHERSSG).

10:05 pm / by / 2 Comments


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