K-Festival in Malaysia to Ignite the K-Imagination

Banking on Korea's multi-faceted splendors, Korea Tourism Organization (KTO) will be organizing an exciting event known as K-Festival @ Malaysia specially for local fans of the Hallyu or Korean wave this August. Ever since Winter Sonata brought the Hallyu to Malaysian shores, Korea has emerged as one of the most popular travel destinations among Malaysian holiday makers, including Muslim travelers today. Riding on the surging appeal of hallyu and the craze for all things Korean, KTO aims to ignite hallyu fans' K-imagination with a thrilling showcase of Korean food, culture, art, performances, technology and shopping from August 8 to 10, 2014 at Pavilion KL, Centre Court.

Besides the opening ceremony which will be attended by participating brand and media partners, the K-festival @ Malaysia event is conceived to set the imagination alight through stimulating Korean-centric experiences such as special K-tour packages, K-pop performances, K-culture, K-food, K-beauty, K-technology and K-fashion.

K-Festival Highlights

Discover and shop for K-Tour Hot Deals that will enable you to discover wondrous K-beauty at the event. Airasia Go, Expedia and other participating travel agents will proffer special deals for flights, hotels, free & easy packages or ground tours to visitors. Buyers will also receive special souvenirs for their purchases.

K-pop fans can look forward to exhilarating stage performances with special appearances by four members of the K-pop band MBLAQ: Seung Ho, G.O., Cheon Dung and MIR alongside HaHa, one of the stars of Korea's hit variety-reality TV show Running Man. Participants from the K-pop cover dance competition: MyKTQ2014 Finale – Malaysian Dance Competition will also thrill attendees with their well-choreographed moves.

For intriguing glimpses into the country's rich cultural heritage, catch the dazzling Korea's Royal Hanbok Fashion Show and listen to the melodious repertoire of Gayarang (Korean zither). Non-verbal performers Painters Hero will also bring new meaning to the term performing arts, flaunting their lightning-quick artistic skills to the beat of fast-paced music.

Of course, no K-experience is complete without a taste of Korean cuisine. Witness live cooking demonstrations and food tasting at the K-festival where K-food is artfully prepared, using five colors to represent the five key elements of water, earth, metal, fire and wood. For instance, the famous Korean dish of bibimbap (steamed rice with various condiments and Korean spicy sauce) often features five different colors and toppings.

Source : Korea Tourism Organization (KTO)